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Shannon Ritchie

Digital Strategist, Policy Wonk, Social Justice Advocate

Amplifying Expertise

As a strategy consultant, I help organizations create digital and communications strategies, fine-tune their email and social media outreach, and make it easier to understand, navigate, and communicate in digital spaces. Sometimes, I build websites, conduct data analysis, and create content like reports, toolkits, and infographics that help organizations distill complex information and effectively communicate with their targeted audiences.

Communications Strategy

Clarify your goals, learn about the decision-makers who can help you meet them, and guide your team through a strategy process to create a roadmap for how you engage with external audiences.

Analytics and Data

Explore data on your work or audiences to help you build better websites, inform your social media strategy, and give you unique and timely information to share with stakeholders.


Digital Outreach

Fine-tune existing outreach to be more strategic in how you use email, social media, or other online channels to reach your targeted audiences.


Copywriting and Content

Develop key messaging and talking points on your work. Tell great stories that resonate with your intended audience. Create mixture of compelling content with data, graphs, photography, and video that enable your audience to easily easily with their networks.

Website Development

Build responsive, engaging websites for changemakers and organizations. Further, I can train and work with you to ensure you’re comfortable making ongoing changes and adding content to the site over time.

Online Public Discourse

Use my research over the past 5 years to center and lift up expertise in online public discourse. I work to ensure directly affected people and organizations at the heart of policy and social change are leaders by working with media organizations and organizing facilitated conversations to better inform and engage the public on issues that matter.

The previous ways of connecting with our communities aren’t working anymore. New media is ever-changing and non-linear. It requires us to be bold, creative, and innovative in our processes, be unapologetic about our leadership and expertise, and allow the stories we share to be carried by others in productive ways.

Working at the intersection of technology, media, and policy/social change, I have experience that I can put to work for you.

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